ZO Hydrating Cream

ZO SKIN HEALTH

Design Direction: Yulia Graham | Motion Design: Shangsi Zhao

This is the social media asset for the ZO Hydrating Cream product launch. The story of calming, soothing, and recovering skin is conveyed by the visual of the cream texture slowly dissolved into the skin with a light beam shining through at the end, and the copy clinically proven result. The arrangement of the posts created a bigger picture of a movement that penetrates the whole social media interface.

IG Story Icon

ZO SKIN HEALTH

Design Direction: Yulia Graham | Graphic Design: Shangsi Zhao

These story icons are created using chrome element & the brand’s color : silver & blue, to keep the visual consistency through out the brand identity.

ZO Firming Serum

ZO SKIN HEALTH

Design Direction: Victoria, Shangsi Zhao | Motion Design: Shangsi Zhao

This is the social media asset for the ZO Firming Serum Pre-Launch. I co-directed & used after-effect to compose these social assets with still shots and one video footage with the drop.

BEEKMAN 1802

Holiday Gift

sTRIVECTIN

Art Direction: Alyssa Burnham | Motion design: Shangsi Zhao

We convey the story of celebrating the holiday with these exciting gift set deals by showing the live style user experience of the unboxing video in the StriVectin colorful branded environment.

New Year Celebration

ZO SKIN HEALTH

Design Direction: Yulia Graham | Motion design: Shangsi Zhao

We convey the story of the New Year celebration with ZO by presenting the excitement of the holiday & gifts, through animating gift unwrapping & fireworks while maintaining the minimalist style of the brand. These assets were created using product shots in after effect.

Growth Factory Serum

ZO SKIN HEALTH

Design Direction: Yulia Graham | Motion Design: Shangsi Zhao

These are the social media assets for the Growth Factory Serum Launch. Created using product shots.

Sunscreen Protect

ZO SKIN HEALTH

Design Direction: Yulia Graham, Victoria | Motion Design: Shangsi Zhao

This is the social media asset for the ZO sunscreen product launch. I used light beam animation to convey the idea of summer sunny day, and other animated educational assets.