Integrate Story-Telling
into Digital Experience

Digital Design: Shangsi Zhao

My working process is research, wireframe, then design. For research, I learn about the product, the competitors, the brand direction, and utilize what I learned to create a wireframe draft. Which will present to the stakeholder for feedback before design.

My design increased the click-through rate up to 90% and was mentioned in Digital Merchandising Awards of distinction — ENDCAPS.