Beautiful with it /without it Campaign

it cosmetics

Digital Design: Shangsi Zhao

Beautiful with or without is a long-term campaign. IT Cosmetics aims to become the #1 brand that represents self-confidence and a brand that challenge beauty standard. This campaign idea is that you are beautiful with or without makeup. In this digital campaign, I started with the existed campaign idea and imagery, showing women of different ethnicity and age, applying the CC cream (best seller) confidently, as well as using the powerful B&A to showcase the effectiveness of the product. This campaign asset includes digital banners, content tiles, email, retargeting ads, and more.

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